MARKET DAY: PERFECT
It’s Market Day. I get up very early, pack my car carefully with all the products I have worked hard to create, and drive into the rising sun to the beautiful space where the market is being held. Bunting flutters, and posters, balloons and signs announce the presence of the market. It looks like it’s going to be a sunny day.
I set up my table and gazebo, and arrange my products to look their best. Other regulars turn up and I enjoy a chat with them as we open our flasks of tea and eat our sandwiches. Visitors start arriving, wandering around the stalls, admiring our work, and I begin to sell some. I enjoy the interaction with the customers, answering their questions and telling them about my inspiration for the pieces. They ask for my business card and also if I have a shop they could visit.
I hand over my Cape Trade Market business card, and tell them they can buy more of my things online. They are thrilled, because they don’t have enough cash on them today but are more than happy to buy more stuff online with their credit card. My feet ache a bit, but it’s all worth it to see the pleasure on people’s faces as they cradle their newly purchased item.
I pay for my stall to the smiling market manager, and drive home, job well done. I open up my laptop to find that seven orders have been placed on my online market stall. What a perfect day – it makes it all worthwhile.
MARKET DAY: REALITY
It’s Market Day. I get up very early, pack my car with my products, and drive through the threatening clouds to the place where today’s market is supposed to be happening – it’s quite hard to find – there are no signs. The wind gets up, and it’s difficult to erect my gazebo and table – oh, I’ve forgotten my chair, I’m going to be standing all day. Other regulars turn up, though some leave when they realise the weather isn’t going to be great.
Everyone is a bit grumpy. Nevertheless, we drink our tea – (oops in the rush, I forgot the sandwiches) and wait for the people. Where are they? It starts to rain. A few people drift over to my stall and for a moment my spirits lift. Then I realise they are other stall holders checking out the competition. The day drifts on with no sales. My feet are killing me! Other stall holders pack up early. The miserable market manager arrives to collect the stall fees. I pack up and drive home, thinking there must be an easier way to make a living!
MARKET DAY: EVERY DAY
It’s Market Day. Of course, it’s market day every day. I stay in bed and have an extra cup of tea. I have just finished creating a new product and decide to go on-line to add it to my stall. I imagine how I would describe it to someone visiting my stall, write a description and five minutes later it’s up on show on the home page of the website.
I check into my Facebook and see that an advert for the Cape Trade Market has popped up. I think to myself that’s a little like the bunting, signs and posters at the best Craft Markets – ads directing people to the market so they can find it easily. The people that manage the Cape Trade Market put a great deal of effort into the social media side of it – all we stallholders have to do is ‘like and share’.
I share it on my page and watch some potential customers liking and sharing the post. I get up and pack up the three products I sold yesterday, and pop into town to leave them at the Pargo Point, picking up more paint and glue for my next item. I spend the rest of the day doing what I love. Creating.